Client: Fair Game

Challenge: Lobby for good Football Governance Bill

Method: Stakeholder engagement, research, legal analysis, draft amendments, active lobbying and mobilisation of support

Outcome: Fair Game identified 20 issues with the draft Bill and by June 2025 18 of them had been addressed including delivering a fairer financial flow and embedding EDI

Client: Amnesty UK

Challenge: Popularise the term human rights defender

Method: Celebrate local women activists as human rights defenders through a partnership with regional newspapers

Outcome: Over 700 nominations, 500 articles, 9.2m impressions and 2.9m mentions of #suffragettespirit. Amnesty’s most successful regional media campaign in its 65-year history

Client: AFC Wimbledon

Challenge: Celebrate Black History Month

Method: Internal consultation and concept design led to commissioning of video, filming and production

Outcome: Showcased at gala event at AFC Wimbledon and praised by British Future as an exemplar in the field

Client: IHRA

Challenge: Raise issue of transnational repression

Method: Use hook of legal submission to Interpol for high-profile media pieces in targeted outlets to raise profile of issue

Outcome: Two high-profile opinion pieces published in The Economist and City AM - both key targets.

Client: Dons Trust

Challenge: Help Dons Trust raise £2m to secure ground

Method: Multi-media campaign engaging ex-players, politicians and celebrities calling on football fans to help

Outcome: Articles in national newspapers, 21 consecutive days of exclusive content on club website, support from over 40 other clubs. Won the 2021 Football Business Award. Raised over £5m

Client: MAP

Challenge: Create robust crisis comms process

Method: Extensive internal engagement, conversations with key stakeholders, leading to a report and new processes

Outcome: MAP has now embedded a new crisis communications protocol and has completed a review on recent events