Our Vision, mission and values

"At Couper Communications, we want to help purpose-driven organisations cut through the noise and deliver meaningful, lasting impact. We’re here to make sure their messages are heard and drive real change."
Niall Couper, Founder

Our Vision

A world where powerful, ethical storytelling drives meaningful change and helps build a fairer, more just society.

Our Mission

To empower charities, NGOs, social enterprises, and purpose-led organisations with strategic, values-driven communications that cut through the noise, mobilize support, and create lasting impact.

Our Values

  • A man in a suit and glasses is holding a microphone and a phone, speaking at a presentation titled "Fairer Future for Football" next to a black banner with a crowd of people in the background.

    Ethical Storytelling

    We’re committed to telling stories with dignity, respect, and accuracy—never sensationalising or exploiting

  • Three people engaged in a discussion at a conference booth about media support officers and journalism. The booth has balloons and posters, one stating "Journalism Is Not a Crime" and supporting Trevor Birney and Barry McCaffrey.

    Collaboration

    We see ourselves as partners, not providers—working side by side with our clients to shape strategies that matter.

  • A man with gray hair, glasses, and a gray blazer sitting at a table, speaking and gesturing with his hand in a conference room with green chairs.

    Empowerment

    We lift up the voices of those working for good, helping them find clarity, confidence, and reach

  • A television interview set with two people seated across from each other at a white table in a modern, brightly lit studio with purple lighting effects in the background. The woman on the left has curly blonde hair and is wearing a purple blouse, while the man on the right has short gray hair, glasses, and is dressed in a dark blazer and shirt.

    Impact

    We believe communications should do more than inform—they should inspire action, shift narratives, and drive real change

  • Two men engaged in an interview with a microphone labeled 'TalkSPORT' at a table in a room with sports posters and a goal statistics board in the background.

    Purpose

    We work only with organisations whose values align with ours—those committed to creating a more just, equitable world

  • A man speaking at a group meeting in a library or bookstore, with several women around him listening.

    Integrity

    We tell the truth, even when it's difficult. Honesty and transparency are at the heart of everything we do.